Background
Asian Paints annually leads ColourNext, forecasting trends in colours, materials, and finishes across the subcontinent through collaborations with experts in diverse creative fields. This initiative peaks with the reveal of the Colour and Wallpaper of the Year, emphasizing innovation and design foresight.
Challenge
Elevate the traditional product launch into an immersive experience that not only showcases the new colour trends but also demonstrates their application in real-world interiors.
Team Collaboration
A dedicated team of over 100 professionals, including designers, architects, and craftsmen, collaborated in a symphony of skills. The team worked tirelessly, ensuring that every detail from conceptualization to construction was handled with utmost precision.
Solution
An experiential event was crafted, centred around the Showflat— a fully designed apartment embodying the latest trends. The event combined virtual and augmented reality, expert panels, and thematic entertainment to bring the Colour of the Year to life. Sustainability and innovation were key themes, with materials and setups chosen for their low environmental impact.
Outcome
The launch was a resounding success, significantly enhancing customer engagement and solidifying Asian Paints' role as a trendsetter. The Showflat became a source of inspiration for architects, designers, and consumers, showcasing the practical beauty of the trends.
Impact
This event set a new industry standard for immersive product launches, demonstrating Asian Paints' commitment to innovation, sustainability, and community engagement in the design world.
